Filter Categories
All
Context and Creation – User Flow Economy Beyond Attention
New York, USA | March 27, 2025
Join us in New York to uncover how brands can thrive in the human-user flow economy which prioritizes creating intuitive, efficient, and goal-oriented paths for users to interact with digital products. Dive into cutting-edge insights and tools, including our Digital Experience Sandbox, to create seamless, impactful user journeys.
This event explores the evolving dynamics of user engagement in digital ecosystems, focusing on the transition from attention-based metrics to user flow economies. By examining the interplay between context and creation, we aim to uncover how immersive experiences, and seamless interactions drive deeper value for both users and platforms.
Speakers from leading brands such as MARS, Snapchat, and Time will share insights and strategies to craft compelling narratives in a fragmented digital world. Attendees will delve into key topics, including the psychology of attention, innovation in media formats, and the intersection of art and science in advertising.
Speakers
09:45 AM – 10:15 AM
Human Experience – 25 Years eye square: How true, Good & Beautiful Digital Moments Could Be
Michael Robert Schießl, Moritz Mattern, Andreas Miranda, Marcus Sendlinger (AR & e-guitar supported talk)
10:15 AM – 10:45 AM
Probing Bias in Humans and Machines
Kirsten Morehouse with the artistic support of Joulia Strauss
10:45 AM – 11:00 AM
Coffee Break
11:00 AM – 11:30 AM
25 years eye square – The Many Good Reasons for Sustainable Success
Hartmut Scheffler
11:30 AM – 12:00 AM
Unlocking Impulse Online
Betsy Fitzgibbons & Chrissy Love
12:00 AM – 12:30 AM
A New Approach to Cross-channel: From Vertical to Horizontal – A Sparkasse Case
Luisa Heßlinger, Nuria Sichalla
12:30 AM – 1:15 PM
Lunch Break
1:15 PM – 1:45 PM
Creative Effectiveness in the age of AI
Dirk Steffen
1:45 PM – 2:15 PM
Understand, Design & Measure Human Experiences with the 77 Human Needs System
Dr. Guido Beier
2:15 PM – 2:30 PM
Coffee Break
2:30 PM – 3:00 PM
Enhancing Marketing Through the Synthesis of Human and Machine Intelligence
Dr. Steffen Schmidt
3:00 PM – 3:30 PM
Breaking Boundaries: How Consumers Experience Gen AI
Dr. Julia Nitschke, Prof. Carsten Baumgarth & Andreas Fachner
3:30 PM – 4:00 PM
Revolutionizing the art of eye tracking
Friedrich Jacobi
Location:
Convene 810 Seventh Avenue, Midtown West, New York
Price: $499
Included in the price:
Inclusive catering & festive vibes
Seats are limited – so register soon!
We will be streaming the entire event live via Zoom!
As an audience member, your voice will not only be heard, but you will be able to participate in different ways.
Digital seats are limited – so register soon!
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information
