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25 years eye square Memex
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eye square

Memex Conference

Context and Creation – User Flow Economy Beyond Attention

New York, USA | March 27, 2025

Join us in New York to uncover how brands can thrive in the human-user flow economy which prioritizes creating intuitive, efficient, and goal-oriented paths for users to interact with digital products. Dive into cutting-edge insights and tools, including our Digital Experience Sandbox, to create seamless, impactful user journeys.

 

This event explores the evolving dynamics of user engagement in digital ecosystems, focusing on the transition from attention-based metrics to user flow economies. By examining the interplay between context and creation, we aim to uncover how immersive experiences, and seamless interactions drive deeper value for both users and platforms.

 

Speakers from leading brands such as MARS – Snapchat, Time, Constellation Brands, and Colgate will share insights and strategies to craft compelling narratives in a fragmented digital world. Attendees will delve into key topics, including the psychology of attention, innovation in media formats, and the intersection of art and science in advertising.

STAY TUNED FOR REGISTRATION!

Speakers

Michael Schiessl
CEO & Founder, eye square
Betsy Fitzgibbons
Mars Wrigley – Shopper Insights Lead – eCommerce & New Transactions
Aarti Bhaskaran
Global Head, Research & Insights, Snap
Christina Bainton
Social Media Manager, TIME
Ryan Huff
Advertising Research & Insights, Snap
Devora Rogers
Chief Strategy Officer, Alter Agents
Jeff Bander
President eye square INC
Adam Holt
CEO, SPIQE

09:45 AM – 10:15 AM

Human Experience – 25 Years eye square: How true, Good & Beautiful Digital Moments Could Be

Michael Robert Schießl, Moritz Mattern, Andreas Miranda, Marcus Sendlinger (AR & e-guitar supported talk)

10:15 AM – 10:45 AM

Probing Bias in Humans and Machines

Kirsten Morehouse with the artistic support of Joulia Strauss

10:45 AM – 11:00 AM

Coffee Break

11:00 AM – 11:30 AM

25 years eye square – The Many Good Reasons for Sustainable Success

Hartmut Scheffler

11:30 AM – 12:00 AM

Unlocking Impulse Online

Betsy Fitzgibbons & Chrissy Love

12:00 AM – 12:30 AM

A New Approach to Cross-channel: From Vertical to Horizontal – A Sparkasse Case

Luisa Heßlinger, Nuria Sichalla

12:30 AM – 1:15 PM

Lunch Break

1:15 PM – 1:45 PM

Creative Effectiveness in the age of AI

Dirk Steffen

1:45 PM – 2:15 PM

Understand, Design & Measure Human Experiences with the 77 Human Needs System

Dr. Guido Beier

2:15 PM – 2:30 PM

Coffee Break

2:30 PM – 3:00 PM

Enhancing Marketing Through the Synthesis of Human and Machine Intelligence

Dr. Steffen Schmidt

3:00 PM – 3:30 PM

Breaking Boundaries: How Consumers Experience Gen AI

Dr. Julia Nitschke, Prof. Carsten Baumgarth & Andreas Fachner

3:30 PM – 4:00 PM

Revolutionizing the art of eye tracking

Friedrich Jacobi

Stay tuned for more information!

Our Partners

Join us in New York!

Location:
NEW YORK

Price: 350€

Included in the price:
Inclusive catering, boat ride, & festive vibes

Join us online!

We will be streaming the entire event live via LinkedIn!

As an audience member, your voice will not only be heard, but you will be able to participate in different ways.

Digital seats are limited – so register soon!

Human Experience Family Pitch Night

Stay tuned for the complete program!

Join us for another exciting event hosted by eye square on the 10th of October. As part of the Human Experience Family, we’re thrilled to present an additional event featuring captivating talks by industry experts.

 

Human Experience Family is a catalyzer for mega and meta steps to increase Human Experiences by synchronizing code, creativity and commerce. The human experience family provides intellectual and monetary biz investments, academic and intellectual exchange and free training and education, networking, and funding tips and decades of wisdom.

 

Stay tuned for the program details and registration information coming soon. Get ready to immerse yourself in a world of insights and knowledge like never before.

Impressions from the last Memex Conference 2023 in New York

10:50-11:15

Graham Page
Global Managing Director & Media analytics, Affectiva
Reach vs Relevance:
Measuring the right kind of attention!

11:15-11:40

Coffee Break

25 years forward

In this year’s MEMEX, we want to get a deeper understanding of the human experience and its decisive impact on the next 25 years of man machine interactions.

 

In 1945, Vannevar Bush wrote: “A memex is a device in which an individual stores all his books, records, and communications, and which is mechanized so that it may be consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his memory. “We especially want to understand now how perception, emotions, and implicit and explicit representation, will be addressed by advanced research methodology and how this will impact the modulation essential of human desires, hence the bizz and the art processes.

 

In other words, we would like to address the questions of the beauty of the surrounding technology landscape, its impact on providing good things, and especially with the upcoming introduction of AI and more probabilistic technologies, how this can be translated into concepts of trust and truth. If we think of Bush’s theoretical specification for a machine that supports communication and the optimization of memories in different media — optical, acoustic, tactile – to what extent do today’s AI models meet this requirement? Are they actually able to support our thinking (as we may think, as Bush supposed), our creativity, our entire experience?

 

Almost 80 years after the programmatic essay, 25 years after the founding of eye square, we see how the senses, the feelings  the knowledge of people are actually becoming the center of product design and advertising development, how it is no longer just a matter of achieving short-term success, but of bringing in human experience qualitatively. We want to look at this, especially at our Jubilee MEMEX, which is reminiscent of Vannevar Bush’s specifications in its name.

In this year’s MEMEX, we want to get a deeper understanding of the human experience and its decisive impact on the next 25 years of man machine interactions.

 

In 1945, Vannevar Bush wrote: “A memex is a device in which an individual stores all his books, records, and communications, and which is mechanized so that it may be consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his memory. “We especially want to understand now how perception, emotions, and implicit and explicit representation, will be addressed by advanced research methodology and how this will impact the modulation essential of human desires, hence the bizz and the art processes.

 

In other words, we would like to address the questions of the beauty of the surrounding technology landscape, its impact on providing good things, and especially with the upcoming introduction of AI and more probabilistic technologies, how this can be translated into concepts of trust and truth. If we think of Bush’s theoretical specification for a machine that supports communication and the optimization of memories in different media — optical, acoustic, tactile – to what extent do today’s AI models meet this requirement? Are they actually able to support our thinking (as we may think, as Bush supposed), our creativity, our entire experience?

 

Almost 80 years after the programmatic essay, 25 years after the founding of eye square, we see how the senses, the feelings  the knowledge of people are actually becoming the center of product design and advertising development, how it is no longer just a matter of achieving short-term success, but of bringing in human experience qualitatively. We want to look at this, especially at our Jubilee MEMEX, which is reminiscent of Vannevar Bush’s specifications in its name.

Stay tuned for more details on our program!

What is the Memex Conference?

Memex Berlin Conference  is the leading conference for the harmony between man and machine. In a synthesis of tech, science and art – for a better  understanding of the human experience comes,  to change the digital to the people! And this year we will celebrate eye square’s 25 years of Human Experience

Our programm will follow shortly!

9:00-10:00

Open doors & breakfast