Welcome & Introduction

Carina de Lopez

VP User Experience & Partner, eye square

Dr. Carina de López has been part of the User Experience unit at eye square since 2007 and has been Unit Lead since 2010. She holds a Diploma in Sociology with a focus on methods and media sociology. She is responsible for key accounting, sales, development of user experience research methodology, consulting, and controlling of studies in the field of UX. She is specialized in qualitative methods, emotion tracking, personas and iterative User Experience consulting during product development. Carina enriches the teams interdisciplinary knowledge with her intercultural methodological expertise and her many years of experience in UX consulting.

Welcome & Introduction

Dr. Friedrich Jacobi

Chief Financial Officer (CFO) & Partner, eye square

Dr. Friedrich Jacobi is supporting the management team of eye square as Chief Financial Officer (CFO) since 2022. In addition to financial topics, Friedrich’s responsibilities at eye square include internationalization, legal and HR. Furthermore, Friedrich is the contact person for all customers in the area of cooperations and long-term contracts including in- and out-licensing as well as quality issues. Friedrich studied business informatics at the European Business School, received an MBA from James Madison University in the USA and a doctorate from the University of St. Gallen. After starting his career at a management consultancy and subsequently setting up a production site in Mecklenburg-Vorpommern, he has spent the last 13 years working as CFO at executive and board level in the life sciences sector for pharmaceutical and medical technology companies.

AR Presentation:
Meaningful Attention

Supported by Moritz Mattern & Dennis Rudolph

Michael Schießl

CEO and Founder, eye square

Michael graduated in psychology, founder and Chief Executive Officer of eye square. He is an expert in the field of implicit market research. His research and publications focus on advertising impact and brand research, user experience and shopper research. He is a regular speaker at conferences and symposia.

How to design for Meaningful Human Experiences

Lisa Wiese

Director Digital Wellbeing, eye square

Lisa is an expert in qualitative and quantitative user experience research and is involved in the development of innovative methods in the field of user experience and digital wellbeing at eye square. She holds a degree in psychology with a focus on statistics, human-computer interaction and neuroscience.

Reach vs Relevance:
Measuring the right kind of attention!

Graham Page

Global Managing Director & Media analytics, Affectiva

Graham brings more than 25 years of experience developing innovative research methodologies that help the world’s largest brands connect with audiences on a deeper level. Whilst serving as Kantar’s EVP, Head of Global Research Solutions, Graham pioneered the integration of biometric and behavioral measures within brand and advertising research on a global scale, and was one of the first adopters of Emotion AI in media and advertising.

Mapping the Impact
– Der Einfluss von Kontext und Kreation auf die Werbewirkung

Olaf Schlesiger

Associate Director Research ,Seven.One Entertainment Group

Olaf is Senior Research Manager in Advertising Research Department of SevenOne Media AND Head of Research at Screenforce. He explains what people really do, feel and experience while watching videos.

Meaningful Attention In Advertising

Kevin Sugrue

Senior Director Creative Evaluation, Head of EMEA & APAC, Dynata

Kevin Sugrue is a global marketing strategy and insight expert. He has worked at WPP, Dentsu and IPG agencies, as well as brand owners and research agencies for over 25 years, including roles as Head of Insight & Analytics, Strategy Director and Consultant.

His work in this field has covered consultancy and marketing leadership for No.10 Downing Street, Amazon, BBC Worldwide, Courvoisier, Exxon Mobil, Lego, Microsoft, NatWest Bank, Spotify, TATA Communications, Saudi Aramco, Spotify, Toyota, Unilever, Virgin Media, Vodafone and Waitrose.

He has been awarded The Marketing Society Award for Excellence, as well as other awards.

Ads with Impact and Low Carbon Footprint

Philipp von Hilgers

VP Enterprise Sales, DoubleVerify

Philipp is VP Enterprise Sales at DoubleVerify. With partners, he previously founded Meetrics, establishing Ad Verification in Europe. Prior to that he conducted research on human-computer interaction at Max Planck Institute for History of Science and MIT and consulted firms on this topic.He is also a chairman of the board of the Digital Marketing Quality focus group at BVDW.

Let’s Talk About the Elephant in the Brain:
How Brands Can Tackle Diversity in Their Communications

Dr. Cristina de Balanzo

Board Director, Walnut Unlimited

Cristina de Balanzo, PhD, strategic planner, scientist, researcher, consultant, speaker, lecturer and passionate about brands and brains. Always curious about human beings, but still trying to understand English humour and cricket. Consultancy Director of Walnut Unlimited. Walnut is the human understanding agency owned by the Unlimited group.

Brand Meets Wallet:
The Art of Pricing through AI-based Branding

Dr. Steffen Schmidt

Director Marketing Science & Agile Insights, Link Marketing Services AG

Dr. Steffen Schmidt is an expert in neuromarketing and causal analysis. As a Senior Consultant Analytics at the Swiss LINK Institute, he advises national and international companies on evidence-based management decisions, especially with a focus on neuromarketing-related brand management, touchpoint analysis and advanced data analytics. He is also the initiator and Head of Analytics and Research of the Center for Neuroeconomic Marketing Management (CNEMM) at Leibniz University Hannover.

The message’s spin is determined by the medium:
The dos and don’ts of marketing communication between media channels

Dirk Ziems

Managing Partner concept m research + consulting GmbH

Dirk is an experienced Managing Partner with a demonstrated history of working in the market research industry. Depth-psychological approach. Skilled in Consumer Behavior, Customer Insight, Integrated Marketing, Strategic Planning, and Marketing Strategy. International experience in Europe, North America, Asia, Africa, and Australia.

The eye square AIX Lab &
How humans experience the interaction with AI

Dr. Julia Nitschke

VP Digital & Consulting, eye square

Julia Nitschke has a doctorate in psychology and heads the department of digitization and consulting at eye square. She has many years of experience in market research and on the customer side in the area of product management and business development. Dr. Nitschke offers advice on the topics of digitization, business development, user experience and agile processes.

Fast, Faster, Tik Tok
What experience does the platform offer and how does advertising work?

Nuria Sichalla

Senior Research Consultant, eye square

Nuria Sichalla works as a Senior Research Consultant in eye square’s Brand and Media Experience Unit. She completed her bachelor’s degree in business psychology (with a focus on market, advertising and media psychology) in Hamburg and her master’s degree (marketing) in Lüneburg. The research of implicit and explicit attitudes in their effect on behavior and especially on consumer behavior has always been the common thread throughout her studies and her first years of work.